While ATI’s strategy is to emphasize the launch of the first graphic cards with DX11 support, nVIDIA declares that there’s no need to worry about their own “delay” in launching the next-generation GPUs.

According to nVIDIA, the DirectX 11-ready factor won’t be the main selling point of the new GPUs, but the important thing will be the overall performance on the new cards, with things like the CUDA software that will allow the new GPUs to be used as a co-processor, helping the CPU in many situations.

nVIDIA hasn’t mentioned, however, that the main factor on the new graphic cards will be the availability of titles that are capable of using the new APIs that will be featured on Windows 7, highlighting other features and the versatility of their cards.

Truth is, until games are compatible with the new DX11 APIs, which will probably not happen until the second half of next year, the new cards won’t be more useful than the current DX10 ones, also because the newest titles to be launched still this year will be based on the DirectX 10.1 in any case.